Anything short of an enthusiastic head nodding up-and-down "Yes!", is the surest way to find yourself - blood pressure spiked to the max - swerving onto the exit ramp of this industry...
...an industry that claims 87% of its agents within the first five years.
Real estate holds an unforgiving mirror up to the eyes of agents and ISAs.
The money in your bank account is a direct reflection of your performance.
At any given time - you can easily "check-in," peek behind the curtain of your bank account and see how you're doing.
You are either slaying it. Or, you are the one getting slayed.
The job requires you to be on a constant hunt for new business. Constantly talking to scores of people. And, if that wasn't enough...
...a spine-tingling, headache-inducing roller-coaster pay scale - flush one month, paying bills with credit cards the next.
Even when you have a deal on the table, a ton of things can go wrong.
"Stuff" happens. Leaks happen. A house needs to pass inspection. Constant negotiating throughout the entire process.
Yet, while juggling all of this - you have to try and pacify a pitch-fork wielding mob of inner voices screaming "Why aren't you making phone calls? You NEED to make more calls!"
Why can't this be easy?
I don't point out this "obvious" fact to make you feel bad, doubt yourself even more, or to turn the screws of your frustration even tighter.
Well then, why am I telling you this?
Once upon a time...
Many years ago, I found myself hurtling towards the exit ramp of real estate.
I was newly married with a second child on the way.
And this real estate "thing" wasn't working out at all!
As a matter of fact, I was teetering on the verge of a financial wipeout.
...I did something unexpected.
I had just closed a few deals (not enough to pay all the past due bills) and decided to use some of the cash to pay for coaching.
My wife thought I was a total idiot for spending money we didn't have on coaching. (Side note: most of the time she is right.)
But I probably would've washed out of this business if I hadn't hired a coaching company.
They held me accountable. They taught me exactly what to do.
My coaches were of the "Old School." Meaning they were the "kick-down-the-door," hold the client down on the couch - kicking and screaming - until they signed kind of teachers.
My coaches kept me alive.
However, it wasn't easy. It sure as hell wasn't fun. And I'm sure it wasn't easy, fun or enjoyable for my clients.
After a little while - my bank account was flush with a dozen deals. My wife and I gave each other that "we made it" look. You know...the look opposite to the one she used to give me every time I played eeny, meeny, miny, moe with our monthly bills.
I invested more money in training. Read every book on real estate, lead generation and negotiation. Attended dozens of seminars. Bought all the CDs. (Yes, they were still selling those at the time.)
By the time I was finished...I was crushing deal after deal.
It wasn't long before I moved beyond the initial "Old School" training. I now see real estate and client work as an enjoyable process. A process where I no longer sit across the table from a client but, instead, sit right next to them as a partner.
I created a system that I was able to replicate with other ISAs and real estate agents. A system that, if the agent were open-minded and hungry for success, would give them a masters-level savvy and guarantee them massive financial rewards.
It wasn't long before I was making waves in the industry.
I was hired to coach agents one-on-one and to teach teams at different offices. Transforming teams - almost overnight - who were merely getting by with ho-hum sales, to blasting past previous targets and closing millions of dollars in deals.